Based in Calgary, AB, Canada

strategic brand makeover

Brand Strategy
Visual Identity
Custom Shopify Website

Ready to transform your creative business with strategy & design?


meet the brand

KITE is a handmade jewelry company specializing in effortless, everyday pieces, as well as custom creations. 

why invest in design?

Founder Chrissy Leung had a thriving Etsy shop, but was ready to expand her online sales. She knew that she needed to establish her own online space and cohesive brand, separate from the crowded and competitive Etsy marketplace.

SINCE launching...

  • KITE now has an elevated visual identity that resonates deeply with her values and her target customers

  • She brings in consistent sales across two different platforms – her Etsy shop and the Kite Shopify website

  • KITE's website now ranks #1 on Google for her newest service in her city (permanent jewelry in Calgary)

what she has to say:

"Samara is a wonderful designer to work with because she truly takes the time to get to know your business inside and out to deliver the best service possible. Throughout our time together, I felt supported and I knew I could rely on Samara to help me through this next big step of my business. All the details were thought out and I could not be happier with the result!"

– Chrissy Leung, KITE