aka, your Brand Strategist // Website Designer // Business Coach For Creatives

Well Hello Sweetest Friends, I’m Samara

I knew I wanted to do design differently

When I first launched my business, I offered two-week website design packages, but I felt completely misaligned.  I wasn’t able to dedicate full attention to my clients to get a complete grasp of who they are and what they value.  I stayed up until all hours of the night trying to finish my work and constantly felt rushed. 

And the end result wasn’t as strong or comprehensive as it could be because it was missing personalized, in-depth brand strategy.

When clients raved about how valuable our kickoff calls were and how they craved more feedback and strategic support, I desperately wanted to incorporate more of this one-on-one mentoring into my process. 

So I listened – and rebranded

I launched a new design and mentorship experience. A more personalized and high-touch experience that would allow me to serve as both a website designer & business coach for creatives, so both my clients and I would do happy dances over their final brand and website design.

An in-depth experience where I get to know you - as a creative, as a business owner, and as a human - to design a brand and website that genuinely represents you. 

An experience where you come away with a clear understanding of your business, and more confidence, renewed excitement, and inquiries than ever before.

An intuitive and impactful design experience to help your creative business thrive. 

"Your patience, your support and your devotion to help me have been above and beyond what I could have expected. I feel confident with my new offers, I have a marketing strategy that covers different platforms, and I have the tools to grow as a business owner."

– Martine Cousineau Pouliot, Streamlined By Martine

If you care about..


heart & Soul



Wrapping up a project with a new, genuine friend is the gold standard around here.

Your creativity is a core part of who you are, and I’m here to help showcase your heart-led gifts.

All our work together is rooted in open, honest, and empathetic communication.

You care about making a difference and I care about helping you make that impact.

...Then you've come to the right place

Personality type: chatty introvert

INFJ, Gemini sun, Scorpio moon, Libra rising, undecided enneagram 2 or 3, heart-authority 2/6 Manifestor, and highly-sensitive empath.

relationship status: married

To another self-employed artist! Andrew is an amazing musician and is currently pursuing his doctoral studies in choral conducting.

perfect sunday: unplugged

A croissant and dog walk with our fur baby, Pepper, a run along the river, and  brussel sprout and pancetta-topped pizza for dinner.

how I start my day: slowly

Starting with puppy cuddles, meditating, journaling, a walk, and a cup (or two) of coffee followed by one (or two) breakfasts.

It's not just me – meet the team

Isobel Griffin, Copywriter

Isobel is a creative copywriter and SEO enthusiast who loves bringing your voice to paper (or screen, in this case). When she's not typing away at her computer, you can find her rock climbing, surfing waves, or snacking on popcorn. 

Isobel Griffin, Copywriter

Big Three: Virgo Sun, Gemini Moon, Scorpio Rising

Fave Candy: I've been loving M&Ms and popcorn lately

Go-To Karaoke Song: Mamma Mia (ABBA) or I Want It That Way (Backstreet Boys)

Extrovert or introvert? Super introvert! Give me a one-on-one coffee chat over a dinner party any day of the week!

Romy Sank, Design Assistant

Romy is a designer and creative consultant. She offers styling, merchandizing, and decorating for a variety of clients.

Romy Sank, Design Assistant

Big Three: Leo Sun, Virgo Moon, Sagitarius Rising

Favourite Pizza Toppings: Mushrooms, pineapple, tomato, and olives, 

Currently Based In: Vancouver, BC

Dogs or Cats? My heart says dogs, but my cat says cats

Kira Stevens, VA & SMM

Kira Stevens is a Virtual Assistant and Social Media Manager for women entrepreneurs. With over 4 years as an assistant, Kira has worked with over 30+ clients, and loves helping women create and operate their dream business! 

Kira Stevens, VA & SMM

Big Three: Capricorn Sun, Taurus Moon, Scorpio Rising

Must-Watch Movie: How To Lose A Guy In 10 Days

Travel Bucketlist: Italy

Mountains or Ocean? Mountains

Michelle Uy, Design Assistant

Michelle is a graphic designer and letterer whose passion is synthesizing ideas and bringing your brain visions to life. She loves music, citrus, sunsets, and all things floral.

Michelle Uy, Design Assistant

Big Three: Aquarius Sun, Aquarius Moon, Gemini Rising

First Job: DQ Cake Decorator

Favourite Song: Wanderlust by Eloise

Early Bird or Night Owl? Aspiring early bird, night owl by nature

This is the place for every heart-led business owner who is deeply passionate about her creative work