Bring your creative business goals within reach with a new strategic website.

My design process will help you grow your business, feel confident online, and spend more time doing what you love.

APPLY TO WORK TOGETHER

Feeling stuck in a rut?

I understand!
You’ve got clear goals to grow your business…

… but you might also have some very real stumbling blocks getting in the way:

⟶ “I’m not good at marketing.”

⟶ “Selling feels sleazy.”

⟶ “Creatives can’t make consistent money.”

⟶ “I don’t have anything good to say on social media.”

⟶ "If I raise my prices, what if I lose my clients?”

⟶ “I don’t know what makes me unique in my industry.”

⟶ “My website looks straight outta 1999.”

I’m right with you.
Creative entrepreneurship is hard work. 

I’ll let you in on a little secret I’ve learned:

1. A crystal clear understanding of your message, ideal clients, positioning framework, voice, and unique offering.

2. A really great website that does the heavy lifting for you.

It gets a lot easier when you have two pieces in place:

Whoever said that bad design is more expensive than good design is SPOT ON.

If your current website isn’t built with strategy, it might be costing you a whole lot more than just the time it took you to DIY. 

I’m here to help! As a designer who has built three creative businesses, I’m an expert at marrying strategy with visual & written communication to get results. I now spend my days helping other women book new clients, increase their profits, and feel confident running their creative businesses. 

Do more happy dances because inquiries are flying into your inbox.

Attract new clients who value your work and don’t bat an eye at your prices.

Confidently show up on social media because you know what makes you the go-to person in your industry. 

Genuinely enjoy selling, because you have the tools to communicate with your ideal clients in a way that resonates with them and still feels authentic to you.

Spend more time actually doing the creative work that you love.

Expand your team or outsource more your most dreaded tasks because you’re bringing in revenue you’re dreaming of.

Have the confidence to raise your prices because you know exactly what makes your work so valuable. 

Get excited about sending people to your website because you love how it looks and represents your business.



IMAGINE HOW IT WOULD FEEL TO:

Do more happy dances because inquiries are flying into your inbox.





Attract new clients who value your work and don’t bat an eye at your prices.

Confidently show up on social media because you know what makes you the go-to person in your industry. 

Spend more time actually doing the creative work that you love.

Expand your team or outsource more your most dreaded tasks because you’re bringing in revenue you’re dreaming of.

Have the confidence to raise your prices because you know exactly what makes your work so valuable. 

Genuinely enjoy marketing, because you have the tools to communicate with your ideal clients in a way that resonates with them and still feels authentic to you.

Get excited about sending people to your website because you love how it looks and represents your business.

The STRATEGIC BRAND MAKEOVER

WEB & BRAND DESIGN ROOTED IN STRATEGY

INTRODUCING

Think of it as a marriage between business mentorship and design. Imagine working with a coach, copywriter, and designer all-in-one!

We spend time uncovering and understanding the inner workings of your business, so that we can effectively communicate your magic in your branding and on your website.

What is the Strategic Brand Makeover?

how is it different from most design processes?

I guide my clients through the website, brand, and written content creation process from start to finish. Most web designers offer a questionnaire and expect you to write your web copy from scratch. Which makes sense, because well… they’re designers!

I say, let’s craft a plan together for every aspect of your website – messaging, content, and design. Let’s truly understand your business, so you can feel confident, motivated, and walk away with a website that is tailor-made to help you reach your goals.

Application Form

“I’ve already received bookings through my site, from people I would have never booked prior.”

Before hiring Samara, I worried about cost, and whether a designer would be easy to work with/understand my design goals, wants, and needs. Samara got EVERYTHING. I have already received bookings through my site, from people I would have never booked prior.

SAPHREN LISE PHOTOGRAPHY

We’ll start by diving inside your creative business to define, find, and build connections with your ideal clients. We’ll uncover your unique value, your core message, and how you best serve your audience. 

Format: coaching calls, written exercises, voice memo support between calls.

01. STRATEGY & MENTORSHIP

Drawing on our strategy-work, we'll craft a framework for web copy that communicates your brilliance and resonates with your ideal clients to help create genuine sales.

You’ll be guided through the writing process with a customized copy framework and the option to add on additional 1:1 support.

02. COPYWRITING

INTERNAL CLARITY

PHASE 01

The STRATEGIC BRAND MAKEOVER

HOW IT WORKS

HOW IT WORKS

03. BRAND DESIGN

Not just a new logo – we’ll collaborate on a visual direction that looks and feels like you, while also speaking to your ideal client.

You’ll receive a colour palette, typography suite, multiple logos, marks, a texture or pattern, and guidelines for how to best use the different design assets.

This is where it all comes together. I’ll build your custom website and deliver you a draft for review. You submit refinement requests and we go back and forth until it feels 100% authentic to you and your business.

04. WEBSITE DESIGN

EXTERNAL TRANSFORMATION

PHASE 02

ALL THE DETAILS

The STRATEGIC BRAND MAKEOVER

Creative entrepreneurs across all industries who are serious about growing their businesses. 

A typical project length is 12 weeks or 3 months. 

2 coaching calls, homework & ongoing voice memo support in-between calls, Brand Strategy guide that you can reference for all of your marketing.

A fully customized copy framework. Option to add on additional support, suggested edits, and extended voice memo access.

Visual direction & brand guidelines, primary & secondary logos, marks or illustrations, brand pattern or texture, colour palette & type suite.

Custom Squarespace or Showit website with up to 6 pages, mobile optimization & SEO setup, transfer of your current domain, integration of social media and email marketing platform, website upkeep training.

Strategy Phase

Copy Support

Brand Design

Website Design

$6000 CAD + GST, paid in 4 instalments.

⟶ Copy Audit | $850 CAD
Includes an additional coaching call dedicated to crafting your web copy, extended voice memo support as you’re writing your copy, and 1 round of suggested edits.

⟶ E-commerce shop build and integration of up to 8 products

⟶ Members-only area or online course build

⟶ Additional website pages or e-commerce products

“I left our initial meeting with the important realization that what I do is valuable…”

I loved that working with Samara was about so much more than building a nice website for my business. I left our initial meeting with the important realization that what I do is valuable, and that the services I offer are awesome and important - all things I had struggled to feel with honesty since I founded my business.

ARIANNA MAE STUDIOS

FAQ

FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

FAQ

WHO ARE YOUR TYPICAL CLIENTS?

HOW DOES PAYMENT WORK?

CAN I HIRE YOU FOR A WEBSITE ONLY?

WHERE ARE YOU LOCATED?

WHEN ARE YOU AVAILABLE?

Creative women running their own businesses. I’ve worked with photographers, hairstylists, painters, makeup artists, musicians, wellness practitioners, yoga teachers, choirs, jewelry makers, and even an accountant (a very creative one!).

WHICH WEBSITE PLATFORMS DO YOU OFFER?

WHO ARE YOUR TYPICAL CLIENTS?

WHEN ARE YOU AVAILABLE?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

HOW DOES PAYMENT WORK?

CAN I HIRE YOU FOR A WEBSITE ONLY?

WHERE ARE YOU LOCATED?

FREQUENTLY ASKED QUESTIONS

FAQ

WHO ARE YOUR TYPICAL CLIENTS?

HOW DOES PAYMENT WORK?

CAN I HIRE YOU FOR A WEBSITE ONLY?

WHERE ARE YOU LOCATED?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

WHEN ARE YOU AVAILABLE?

Payments are submitted in 4 instalments. The schedule typically looks like this:

- 1/4 at the time of booking to hold your spot
- 2/4 submitted 1 week before the project start date
- 3/4 halfway through the project
- 4/4 on website launch day 

WHEN ARE YOU AVAILABLE?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

CAN I HIRE YOU FOR A WEBSITE ONLY?

WHERE ARE YOU LOCATED?

HOW DOES PAYMENT WORK?

WHO ARE YOUR TYPICAL CLIENTS?

FREQUENTLY ASKED QUESTIONS

FAQ

WHO ARE YOUR TYPICAL CLIENTS?

HOW DOES PAYMENT WORK?

CAN I HIRE YOU FOR A WEBSITE ONLY?

WHERE ARE YOU LOCATED?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

WHEN ARE YOU AVAILABLE?

Having a cohesive brand & website is critical for creating an online presence that helps you reach your business goals. For this reason, I typically require clients to commit to the full brand & website design process. 

However, not every situation is the same! Please reach out if you have questions.

WHERE ARE YOU LOCATED?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

WHEN ARE YOU AVAILABLE?

CAN I HIRE YOU FOR A WEBSITE ONLY?

HOW DOES PAYMENT WORK?

WHO ARE YOUR TYPICAL CLIENTS?

FREQUENTLY ASKED QUESTIONS

FAQ

WHO ARE YOUR TYPICAL CLIENTS?

HOW DOES PAYMENT WORK?

CAN I HIRE YOU FOR A WEBSITE ONLY?

WHERE ARE YOU LOCATED?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

WHEN ARE YOU AVAILABLE?

I typically book projects 2–3 months in advance. To kick-start the process, please fill out an application to work together. If I feel that I can best serve you with your strategy & design needs, I will invite you to schedule an initial intro call.

WHERE ARE YOU LOCATED?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

WHEN ARE YOU AVAILABLE?

CAN I HIRE YOU FOR A WEBSITE ONLY?

HOW DOES PAYMENT WORK?

WHO ARE YOUR TYPICAL CLIENTS?

FREQUENTLY ASKED QUESTIONS

FAQ

WHO ARE YOUR TYPICAL CLIENTS?

HOW DOES PAYMENT WORK?

CAN I HIRE YOU FOR A WEBSITE ONLY?

WHERE ARE YOU LOCATED?

WHEN ARE YOU AVAILABLE?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

Squarespace and Showit. Both platforms are excellent for customization, user-friendliness for client upkeep, and SEO.

During the strategy phase of your project, we will decide which platform makes the most sense for your business’ needs.

WHO ARE YOUR TYPICAL CLIENTS?

WHEN ARE YOU AVAILABLE?

WHICH WEBSITE PLATFORMS DO YOU OFFER?

HOW DOES PAYMENT WORK?

CAN I HIRE YOU FOR A WEBSITE ONLY?

WHERE ARE YOU LOCATED?

THE MOST IMPORTANT QUESTION

How do I know if the STRATEGIC BRAND MAKEOVER  is for me?

If the idea of sending someone to your current website sparks anxiety & dread, then it’s TIME for an upgrade that makes you feel confident.

If you DIY-ed everything when you first started your business, then your website & brand may not be aligned with your current offerings.

If you want to connect with a new or higher-paying audience, then it’s time for a website that’s designed specifically for those people.

If you’re not seeing the revenue that you know you can be earning, then it’s time to invest in a strategy-based online presence that puts you on track to raise your prices, make the sales, and see the growth.

If the idea of writing your own website copy leaves you feeling overwhelmed, then you need to work with someone who will help you craft & communicate your message each step of the way.

If you want MORE than a pretty new brand & website – you are ready for a holistic shift in your business to help you achieve your big goals – then you are absolutely in the right place.

SBM CLIENT APPLICATION

here's a handy guide -

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happy clients

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Ready to feel confident & aligned in your creative business?

Apply for the  STRATEGIC BRAND MAKEOVER

LET'S DO IT